Search Engine Marketing is a great way to guide more traffic to your site and increase business. It is very attractive because it’s measurable, and highly sophisticated with regards targeting. This means that it’s actually possible to calculate both a long-term and short-term value for how much revenue resulted from each and every incoming website visit.
You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to describe what is essentially the same concept.
Ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic. Targeted advertising options to accommodate most marketing budgets and increase brand awareness.
A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.
Pay-per- click (PPC) ads and campaigns are Internet-based advertising modes specifically used to direct traffic to a particular website. In this case, an advertiser will pay a publisher when the ad has been clicked on by a user or a visitor. The simplest and most basic definition of a PPC ad or campaign is "the amount that is spent to have an advertisement clicked on".
Social media ads, also commonly referred to as social network advertising, is a form of Internet-based advertising via social media networking sites. Such sites include Facebook, Twitter, LinkedIn, etc. One of the major advantages of using social media sites for advertisement purposes is that the advertisers can drill down on the demographic information of their target market and use it appropriately for their campaigns.
The team at Chillipages works diligently to discover everything about our client's business.
Each client's needs are unique. We plan our clients to get what they need.
Start design work with best chosen concept and best experiences for our client's audiences.
Our creative and development process constantly being refined to meet targets.
After a successful launch, we hold a follow-up where the entire project is reviewed from top to bottom.