Most of the customers use web to search local Business-and if vast majority of your potential customers are online you should be, too. Having Strong Online Presence is crucial component of your digital marketing strategy, no matter what size your business is or what industry it belongs to.
Digital Marketing is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you've communicated with your audience, you'll need to have a web presence that helps portray why your product or service is so great because that's the next stop for the majority of your potential customers. It's also vital for inbound marketing, because quality online content will help attract customers even if they haven't heard of your brand.